For 24: Live Another Day, I creative directed, wrote and produced a 5 part-promo for Super Bowl XLVIII. The visual was the first time America would see Jack Baur and Chloe since the show ended 5 years prior. The final Super Bowl ad became a smash hit during the big game. Inspired by the on-air concept, the talented print team at FOX created this epic keyart for 24: Live Another Day. Click on image for promo concept reference: